NatArt
Brand, art shop and tattoo studio for Natalia Heller: two universes under one domain, a custom design system in Figma and a panel she runs on her own. In progress.
- Next.js 16
- React 19
- TypeScript
- Tailwind CSS
- PocketBase
- Mercado Pago
- Brevo
Two businesses under a single brand?
Naty is a visual artist and tattoo artist: she sells original work and books tattoos, and both live mixed together on the same Instagram. She needed a brand that held both, a shop where the work looks the way it is and a way to book without going back and forth over chat. A real client, with opinions, and no experience running a site.
- 01Two universes, one domainShop and studio with a shared botanical identity: fine lines, sage and cream.
- 02System before screensTokens and components in Figma, so everything added later comes out the same.
- 03The work rulesEvery piece is shown in its real proportions; nothing gets cropped.
- 04A panel for herProducts, orders, shipping and galleries, managed on her own, from her phone.
In production and still being built with the client: the final domain and her content are pending.
NatArt is the case where design and product are decided together. One botanical identity for two different businesses, systematized in Figma as tokens and components; a shop that respects each artwork’s proportions; a checkout with two ways to pay; a tattoo studio with booking; and a panel so the client loads her own content without depending on me. It is in production and still iterating with her; the final domain is pending to close the SEO and email chain.